With Spotlight, Snapchat aims to change that. In 2017, the company began verifying creators with large followings as well as celebrities, displaying their public Stories in the app’s media portal called Discover, but the platform wasn’t designed to source and display viral content to the masses. For years, the company focused on being a messaging platform, and offered internet talent no way to earn money or grow their followings. Snapchat hasn’t always been fertile ground for social media creators. (The company said it determines payment amounts based on unique video views and proprietary internal metrics.) “It was a big surprise that you can get money posting a video of something totally random,” she said. Romo learned that her video was so popular that it had earned her about half a million dollars. When she noticed the new Spotlight feature on Thanksgiving, she decided to upload a video of her sister deep frying a turkey. She doesn’t consider herself a social media influencer, but has enjoyed sending messages to friends on Snapchat for years.
A Million Dollars a DayĪndrea Romo, 27, earns $12.50 an hour as a merchandise associate at Lowe’s in Albuquerque.
(The company did not specify an end date for distributing this much money per day.) Many of these new Snapchat tycoons are famous TikTok stars and Gen Z influencers, but average users are also striking internet gold after their videos go viral.
The company debuted Spotlight in November and is “distributing over $1 million USD every day to Snapchatters,” a spokesperson said. Casey is one of thousands of people around the world now amassing small fortunes through Snapchat.
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